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Morph the Web to build empathy, trust and sales
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2008/09) 4, pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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Response to comments on "Website morphing"
Hauser, John R.; Urban, Glen L.; Liberali, Guilherme; … - In: Marketing science 28 (2009) 2, pp. 227-228
Persistent link: https://www.econbiz.de/10003843230