Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however,...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown websites. This study explores how less-familiar e-commerce websites can use branding alliances and website quality to increase the likelihood of initial consumer trust. We use the associative network...

Websites are often the first or only interaction a consumer has with a firm in modern commerce. Because consumers tend to make decisions within the first few seconds of online interaction, the first impression given to users can greatly determine a website’s success. Leveraging Source...

The market for mobile Internet-based devices is in its infancy and may grow to over $550 billion by 2008. However, the growth of the mobile-device market is limited by problems related to cost, speed, security, privacy, usability, and trust. In particular, lack of consumer trust is said to be...