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Wechselverhalten
Consumer behaviour
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Sportmarketing
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team identification
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Kim, Kyungyeol
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Byon, Kevin K.
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Lee, Senyung
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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Sport management review
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ECONIS (ZBW)
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1
Conceptualization of switching costs in fitness centers : a higher-order reflective-formative model
Kim, Kyungyeol
;
Byon, Kevin K.
- In:
Sport management review
24
(
2021
)
4
,
pp. 543-566
Persistent link: https://www.econbiz.de/10013327259
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2
Fitness switching costs scale (FSCS) : development and assessment of higher-order reflective-formative scale
Kim, Kyungyeol
;
Byon, Kevin K.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014443793
Saved in:
3
Validating two shortened versions of the fitness switching cost scale
Kim, Kyungyeol
;
Lee, Senyung
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 419-443
Persistent link: https://www.econbiz.de/10014505230
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