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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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Wine tourism as a non-core business strategy for small wineries
Festa, Giuseppe; Cuomo, Maria Teresa; Foroudi, Pantea; … - In: International journal of managerial and financial … 12 (2020) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10012284994
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Crowdfunding in wine business as financing opportunity for smaller wineries
Festa, Giuseppe; Metallo, Gerardino; Cuomo, Maria Teresa; … - In: International journal of globalisation and small … 10 (2019) 3, pp. 278-292
Persistent link: https://www.econbiz.de/10012106499
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Cooperating for competing : a small Italian wineries' internationalisation strategy case study
Festa, Giuseppe; Ciasullo, Maria V.; Vrontis, Demetris; … - In: Global business & economics review 19 (2017) 5, pp. 648-670
Persistent link: https://www.econbiz.de/10011807082
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Opportunities and challenges in the contribution of wine routes to wine tourism in Italy : a stakeholders' perspective of development
Festa, Giuseppe; Shams, S. M. Riad; Metallo, Gerardino; … - In: Tourism management perspectives : TMP 33 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012170483
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Wine and the "spirit" of the territory : the Langhe case as a successful wine tourism destination "system"
Giacosa, Elisa; Rossi, Matteo; Festa, Giuseppe; … - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 3, pp. 291-304
Persistent link: https://www.econbiz.de/10012157484
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From wine production/consumption to wine exports/imports : an exploratory analysis of the competitive structure of the wine industry
Festa, Giuseppe; Vrontis, Demetris - In: Agribusiness Innovation and Contextual Evolution, …, (pp. 183-201). 2024
Persistent link: https://www.econbiz.de/10014541983