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Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore
Rod, Michel; Ellis, Nick; Beal, Tim - In: Qualitative market research : an international journal 15 (2012) 2, pp. 128-147
Persistent link: https://www.econbiz.de/10009548841
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Understanding attitude and behavior of Canadian consumers toward organic wine
Rojas-Méndez, José I.; Le Nestour, Manon; Rod, Michel - In: Journal of food products marketing 21 (2015) 4, pp. 375-396
Persistent link: https://www.econbiz.de/10011432268
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The experience of New Zealand in the evolving wine markets of Japan and Singapore
Rod, Michel; Beal, Tim - In: Asia-Pacific journal of business administration 6 (2014) 1, pp. 49-63
Persistent link: https://www.econbiz.de/10010366748
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Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10011965775