Although there has been a proliferation of research and policy work into how nudges shape people’s behaviour, most studies stop far short of welfare analysis. In the current work, we critically reflect on recent efforts to proxy the welfare impact of nudges using willingness to pay and...

Behavioral economics has shown that individuals sometimes make decisions that are not in their best interests. This insight has prompted calls for behaviorally informed policy interventions popularized under the notion of "libertarian paternalism." This type of "soft" paternalism aims at helping...