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Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen

Reiff, Gerhard Willi - 2004

Persistent link: https://www.econbiz.de/10001939851

Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999-2013) : a citation analysis

Di Benedetto, C. Anthony; Sarin, Shikhar; Belkhouja, … - In: Industrial marketing management : the international … 69 (2018), pp. 13-17

Persistent link: https://www.econbiz.de/10011822275

Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014293937

Industrial marketing management : the international journal for industrial and high-tech firms

European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 -

Persistent link: https://www.econbiz.de/10001477865

Industrial marketing management : the international journal for industrial and high-tech firms

European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-

Persistent link: https://www.econbiz.de/10000351722

Strategies for International Industrial Marketing

Turnbull, Peter W. - 2013

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...