The country of origin of goods and services can have positive or negative effect on customers’ intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. -- The chapters refer to a wide range of issues,...

Globalization has effected business cycle developments in OECD countries and has increased activities of firms across national borders. This paper analyzes whether these two developments are linked. We use a new firm-level dataset on the foreign activities of German firms to test whether foreign...

Multinational corporations (MNC) search increasingly for lead market knowledge and technological expertise around the globe. We investigate whether their subsidiaries gain access to these valuable sources of host country knowledge to the same degree as domestic rivals. We develop a theoretical...