Gómez-Suárez, Mónica (ed.); … - 2016
Catalonia, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain -- Spanish food private labels : in search of a …,, Spain -- Brand equity of store brands and its effect on customer value : Spanish consumer goods retail sector / Natalia … Yagüe, Autonomous University of Madrid, Spain -- Choice of national brand versus private label "me-too" new products in a …