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Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten - 1996
Persistent link: https://www.econbiz.de/10000590466
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000998204
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Kurswechsel im Investitionsgütermarketing
Engelhardt, Werner Hans - In: Marketing im Dialog : neue Herausforderungen an die …, (pp. 50-70). 1995
Persistent link: https://www.econbiz.de/10001291671
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Bringing technology to market: trends, cases, solutions
Plötner, Olaf (ed.); Spekman, Robert E. (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003399618
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User groups im Systemgeschäft : Ansatzpunkte für das Systemmarketing
Erichsson, Susann K. - 1994
Persistent link: https://www.econbiz.de/10000886499
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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
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Industrial marketing perspectives : a reader
Cort, Stanton G.; Diener, Betty J.; Dominiguez, Luis V. - 1981
Persistent link: https://www.econbiz.de/10000052455
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International key account management in manufacturing companies : an exploratory approach of situative differentiation
Zupancic, Dirk; Müllner, Markus - In: Journal of business-to-business marketing 15 (2008) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10003804730