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Herbig, Paul A.
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Journal of euromarketing
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Technological forecasting & social change : an international journal
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The wheel of innovation
Herbig, Paul A.
- In:
Technological forecasting & social change : an …
44
(
1993
)
3
,
pp. 265-282
Persistent link: https://www.econbiz.de/10001156104
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Market signaling by multinational firms : an international comparison
Milewicz, John
;
Herbig, Paul A.
;
Day, Ken
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
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