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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media,...
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Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Now more than two-fifths of all wine consumed globally is produced in another country, including in the Southern Hemisphere, the USA and Asia. This latest edition of global wine...
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States of America and, principally, Australia. It is my theory that international pressure on countries such as Australia and … administering the GI scheme in Australia. Notwithstanding these matters, however, the use of wine zones and regions, as defined by … also be explored. Still, in Australia, however, a wine GI is in fact worth more than just the name on the bottle …
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the development of local, modern production capability that, in volume terms, already rivals that of Argentina, Australia …
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Chapter 1: Introduction -- Part I: Structure of the Wine Sectors Worldwide -- Chapter 2: The French Wine Industry -- Chapter 3: The Italian Wine Industry -- Chapter 4: The Spanish Wine Industry -- Chapter 5: The US Wine Industry -- Chapter 6: The Australian Wine Industry -- Chapter 7: The...
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