"Less than we think" -- What are we talking about when we talk about globalization -- Is English conquering the world -- The ubiquitous American film -- American television and the rise of local programming -- The Mcdonalds' brouhaha -- What about the Internet? -- Do American companies dominate...

As the United States rose to ascendancy in the first decades of the twentieth century, observers abroad associated American economic power most directly with its burgeoning automobile industry. In the 1930s, in a bid to emulate and challenge America, engineers from across the world flocked to...