Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing performance : a conc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Welt
International marketing
31
Internationales Marketing
30
Marktforschung
30
Marketing management
19
Marketingmanagement
19
Consumer behaviour
16
Marketing
16
Vereinigte Staaten
15
Market research
13
Konsumentenverhalten
12
Theorie
10
Theory
10
Globalization
9
Marketing theory
9
Marketingtheorie
9
Market segmentation
8
Werbung
8
Advertising
7
USA
7
Verbraucher
7
Absatzpolitik
6
Aussenwirtschaftsbetrieb
6
Globalisierung
6
Marktsegmentierung
6
United States
6
Scientific method
5
Wissenschaftliche Methode
5
Betriebsmaterialwirtschaft
4
Brand management
4
Business network
4
Competitive strategy
4
Markenartikel
4
Markenführung
4
Market entry
4
Mathematisches Modell
4
Paul E. Green
4
Produktgestaltung
4
Produktmanagement
4
Unternehmensnetzwerk
4
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
4
Author
All
Douglas, Susan P.
4
Craig, C. S.
3
Craig, C. Samuel
1
Published in...
All
International marketing ; Vol. 1
2
Handbook of research in international marketing
1
Japan and the world economy : international journal of theory and policy
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
2
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
3
Dynamics of international brand architecture: overview and directions for future research
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Handbook of research in international marketing
,
(pp. 261-278)
.
2003
Persistent link: https://www.econbiz.de/10001803895
Saved in:
4
Building global brands in the 21st century
Craig, C. S.
;
Douglas, Susan P.
- In:
Japan and the world economy : international journal of …
12
(
2000
)
3
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001505430
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
