"This book tells the story of Fazle Hasan Abed (1936-2019), a former finance executive with almost no experience in relief aid who founded BRAC in 1972. Abed's methods have changed the way global policymakers think about poverty."

The winner of the Nobel Peace Prize outlines his vision for a new business model that combines the power of free markets with the quest for a more humane world--and he tells the inspiring stories of companies that are doing this work today. In the last two decades, free markets have swept the...