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Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
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An amalgam of sports & exercise research
Papanikos, Grēgorēs Th. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003424150
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
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Olympic sponsorship : evolution, challenges and impact on the Olympic movement
Giannoulakis, Chrysostomos; Stotlar, David; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 256-270
Persistent link: https://www.econbiz.de/10003761149
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Evaluating efficiency and effectiveness of sport promotional campaigns and sport events
Theeboom, Marc; Van den Bergh, Kathy; DeKnop, Paul - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 263-279). 2005
Persistent link: https://www.econbiz.de/10003295959
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …
Persistent link: https://www.econbiz.de/10012402227
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Global sport sponsorship
Amis, John (ed.); Cornwell, T. Bettina (contributor) - 2005
Persistent link: https://www.econbiz.de/10014417444
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923