examine the development of national wine market developments before, during and in between the two waves of globalization …Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Now … more than two-fifths of all wine consumed globally is produced in another country, including in the Southern Hemisphere …

segments of the worlds wine markets as of 2009 also is examined. That view of market segments is important for developing a …The second decade of rapid globalization of the wine industry is assessed using a newly-published statistical … compendium of global wine markets. A dozen observations are made from those data offer insights into key new opportunities and …