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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...

Arnold, Todd J. (contributor) - 2013

Persistent link: https://www.econbiz.de/10009790455

The Tiny Trumpet : The Surprisingly Weak Relationship from Advertising to Corporate Social Responsibility — A Systematic Literature Review and a Panel Study of the World's Largest...

Pope, Shawn - 2016

Theorists have given strategic and political explanations to expect a relationship from advertising to CSR. Contrary to … this expectation, the nearly thirty studies that have tested the relationship from advertising to CSR have yielded evidence … panel study. The present findings, as well, suggest the absence of a strong, robust link from advertising to CSR. In a …

Persistent link: https://www.econbiz.de/10012984036

The best of both worlds? : impact investors and their role in the financial versus social performance debate

Lazzarini, Sérgio Giovanetti; Cabral, Sandro; … - 2014 - This version: August, 2014

Over the last decades, management scholars have tried to examine whether profitability can be achieved with actions that also improve social and environmental performance. More recently, this debate has gained new traction with the emergence of the so-called "impact investors," who not only...

Persistent link: https://www.econbiz.de/10011318557