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Cet ouvrage permet de redéfinir le périmètre et la place de la force de vente et de la fonction commerciale d'une entreprise ou d'une organisation. Dans un monde qui évolue pour faire face à de nouveaux enjeux d'entrepreneuriat ainsi qu'à une forte concurrence, il convient de mettre en...
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Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors...
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Historical materialism -- Marxism, class and the service industry -- Service labour and value theory -- Retail and the circulation of commodities -- Monopoly capital and the sales effort -- Two stages of production and realisation -- A Marxist analysis of outsourcing -- Cleaning workers and...
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The report provides an analysis of the financial crisis of 2007/2008 and draws some conclusions about the need for regulatory reform. The analysis ascribes the crisis not only to problems in subprime mortgage lending and securitization, but also to excessive maturity transformation and...
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