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Welt
Marketing
31,411
Internet
21,818
Werbung
13,854
Advertising
10,074
Deutschland
8,165
Consumer behaviour
7,434
Konsumentenverhalten
7,175
Theorie
7,136
Theory
7,033
Electronic Commerce
6,574
Germany
6,361
Marketingmanagement
5,392
E-commerce
5,197
Marketing management
4,845
Werbewirkung
4,236
Advertising effects
4,107
Online-Marketing
3,962
Internet marketing
3,844
USA
3,691
United States
3,131
Relationship marketing
2,654
Beziehungsmarketing
2,626
marketing
2,596
Social Web
2,571
Social web
2,565
World
2,497
Brand management
2,469
Markenführung
2,456
Marktforschung
2,178
Unternehmen
2,060
Management
1,980
Strategisches Management
1,962
Verbraucherverhalten
1,873
Markenpolitik
1,775
Kundenmanagement
1,647
Online-Handel
1,610
Online retailing
1,606
Informationstechnik
1,484
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1,459
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Fairlie, Robert W.
29
Chinn, Menzie David
18
Hofmann, Jeanette
16
Dutton, William H.
12
Giovannetti, Emanuele
11
Welfens, Paul J. J.
11
Dutta, Soumitra
10
Ockenfels, Axel
10
Roth, Alvin E.
10
Bilgin, Mehmet Huseyin
9
Danis, Hakan
9
Krafft, Manfred
9
Piazolo, Daniel
9
Waldfogel, Joel
8
Autor, David H.
7
Cuberes, David
7
Engel, Christoph
7
Law, Ginette
7
Bach, Stefan
6
Bulman, George
6
Chinn, Menzie D.
6
Diouf, Mame Astou
6
Kraemer, Kenneth L.
6
Picot, Arnold
6
Whinston, Andrew B.
6
Bandyopadhyay, Subir
5
Baumgarth, Carsten
5
Chander, Anupam
5
Clarke, George R. G.
5
Danaher, Brett
5
Dedrick, Jason
5
Falck, Oliver
5
Freund, Caroline L.
5
Galan-Ladero, M. Mercedes
5
Goolsbee, Austan
5
Hildebrandt, Lutz
5
Ioannides, Yannis M.
5
Kagami, Mitsuhiro
5
Mishra, Neha
5
Overman, Henry G.
5
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OECD
18
IGI Global
14
National Bureau of Economic Research
13
Organisation for Economic Co-operation and Development
10
Edward Elgar Publishing
6
American Marketing Association
5
Weltbank
5
Deutsche Bank <Frankfurt am Main> / Research
4
European Communication Council
4
Springer International Publishing
4
Weltwirtschaftsforum
4
Business & Economics Society International
3
European Association of Agricultural Economists
3
Fördergesellschaft Marketing an der Universität Augsburg
3
International Telecommunications Society
3
Springer Fachmedien Wiesbaden
3
Weltbankgruppe
3
Academy of Marketing Science
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
2
Business & Economics Society International / Conference <16., 2010, Athen>
2
Centre for Educational Research and Innovation
2
Eurasia Business and Economics Society. / Conference
2
European Association for Industrial Marketing Research
2
European Conference on Informatics Application in Agriculture <2, 1999, Bonn>
2
European Federation for Information Technology in Agriculture, Food and the Environment
2
European Marketing Academy
2
European Ministerial Conference Global Information Networks: Realising the Potential <1997, Bonn>
2
Europäische Kommission
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
INSEAD
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
International Trade Centre
2
OECD / Committee on Information, Computer and Communications Policy / Working Party on Telecommunication and Information Services Policies
2
Organisation for Economic Co-Operation and Development
2
Peter Lang GmbH
2
Plassen Verlag
2
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre
2
Stiftung Wissenschaft und Politik
2
UNCTAD
2
VAWW - Verlag für angewandte Wirtschaftswissenschaften UG
2
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SpringerLink / Bücher
53
Telecommunications policy : the international journal of digital economy, data sciences and new media
39
Springer eBook Collection / Business and Economics
13
Electronic markets : benefits, costs and risks
11
Technological forecasting & social change : an international journal
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
Information economics and policy : IEP
10
Journal of business research : JBR
10
NBER working paper series
10
NBER Working Paper
9
OECD Digital Economy Papers
9
Premier reference source
9
Edward Elgar E-Book Archive
8
The economist
8
CESifo working papers
7
GigaNet: Global Internet Governance Academic Network, Annual Symposium
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Working paper / National Bureau of Economic Research, Inc.
7
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
6
Journal of historical research in marketing
6
Oxford review of economic policy
6
Springer eBook Collection
6
Springer eBook Collection / Business and Management
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
Applied economics
5
Economics
5
Economics : digitale Ökonomie und struktureller Wandel
5
Economics letters
5
Eurasian Studies in Business and Economics
5
Institute for Prospective Technological Studies digital economy working paper
5
Internet policy review : journal on internet regulation
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Policy research working paper : WPS
5
The American economic review
5
The IPTS report / Deutsche Ausgabe
5
The Oxford handbook of internet studies
5
The journal of industrial economics
5
Beiträge zur Verhaltensforschung
4
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Source
All
ECONIS (ZBW)
2,495
EconStor
34
OLC EcoSci
6
USB Cologne (EcoSocSci)
3
RePEc
1
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1
Exploitation of the advertainment value potential
Shaqiri, Afrim
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001805108
Saved in:
2
The Routledge companion to advertising and promotional culture
McAllister, Matthew P.
(
ed.
)
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10010194590
Saved in:
3
The long tail : how endless choice is creating unlimited demand
Anderson, Chris
-
2007
Persistent link: https://www.econbiz.de/10003465586
Saved in:
4
The longer long tail : how endless choice is creating unlimited demand
Anderson, Chris
-
2009
-
updated and expanded ed.
Persistent link: https://www.econbiz.de/10003829250
Saved in:
5
Die E-Mail Debate als Instrument der internationalen Management- und
Marketing
-Ausbildung an Universitäten
Fritz, Wolfgang
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000908928
Saved in:
6
Interaktivität zwischen Nachfragern : Formen und Auswirkungen auf das
Marketing
Holzmayr, Doris
-
1998
Persistent link: https://www.econbiz.de/10013428670
Saved in:
7
Die
Internet
-Ökonomie : Strategien für die digitale Wirtschaft
Zerdick, Axel
(
contributor
)
-
1999
-
2., korr. Aufl.
Persistent link: https://www.econbiz.de/10013457881
Saved in:
8
Die
Internet
-Ökonomie : Strategien für die digitale Wirtschaft
Zerdick, Axel
(
contributor
)
-
2001
-
3., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10013457882
Saved in:
9
The long tail : Nischenprodukte statt Massenmarkt ; das Geschäft der Zukunft
Anderson, Chris
-
2009
-
Aktualisierte und erw. Ausg.
Persistent link: https://www.econbiz.de/10003707271
Saved in:
10
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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