Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in...

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

Companies operating in business-to-consumer markets have been increasingly pressured to transcend the focus on economic and technological innovations and to address more environmental-friendly and socially desirable products and services, i.e. to engage in Sustainability-oriented Innovation...