The growth of the Chinese automobile industry and the rise of Geely auto -- Take Geely to the world: Geely's acquisition of Volvo -- Geely's further expansion on the global stage -- The strategic transformation for the future.

"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments...