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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost...
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Computer and Internet use, especially in developing countries, has expanded rapidly in recent years. Even in light of … Internet penetration, both currently and over time, we examine panel data for 161 countries over the 1999-2004 period. We … factors associated with computer and Internet penetration do not differ substantially between developed and developing …
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