Lord, Michael D.; Ranft, Annette L. - In: Journal of international business studies : JIBS ; an … 31 (2000) 4, pp. 573-589
This study examines the transfer of local market knowledge within the diversified firm as its divisions expand into a new host country. Within the U.S.-based corporations in our sample, both the nature of local market knowledge itself and differences in organizational structures significantly...
