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Selecting the Right College Major in the Age of Chaos, the Global Internet Age
Friedman, Hershey H. - 2013
Students want to know what to major in. There is no question that the rules have changed in the Global Internet Age and educators and students must rethink the goals of education. What made sense twenty years ago may no longer be true. After all, many skills can be easily learned using free...
Persistent link: https://www.econbiz.de/10013077987
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Cross-National Logo Evaluation Analysis : An Individual Level Approach
van der Lans, Ralf - 2012
The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...
Persistent link: https://www.econbiz.de/10012755070
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E-commerce Live Streaming – An Emerging Industry in China and A Potential Future Trend in the World
Siegfried, Patrick; Lu, Yang - 2022
of marketing tool is now prevalent. However, there are many deficiencies in e-commerce live streaming that need to be …
Persistent link: https://www.econbiz.de/10014031005
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The Right of Publicity : Privacy Reimagined for a Public World (Introduction)
Rothman, Jennifer E. - 2018
THE RIGHT OF PUBLICITY: PRIVACY REIMAGINED FOR A PUBLIC WORLD (Harvard University Press 2018), 256 pages, considers the opportunities and risks that today’s right of publicity laws pose. The right of publicity has become a negative force ― suppressing speech, blocking otherwise lawful uses...
Persistent link: https://www.econbiz.de/10014113600
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The Cultural Impact of Navigation Design in Global E-Commerce
Broeder, Peter; Gkogka, Anna - 2020
Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek.Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey, where...
Persistent link: https://www.econbiz.de/10014090146
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Routledge Handbook of Tourism Cities
Camilleri, Mark Anthony - 2022
tourism. It is uniquely positioned and creates a distinct niche in tourism research. It raises awareness on the marketing and …
Persistent link: https://www.econbiz.de/10014241866
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Winning global markets : how businesses invest and prosper in the world's high-growth cities
Kotler, Philip; Kotler, Milton - 2014
"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing …: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within … world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of …
Persistent link: https://www.econbiz.de/10010416475
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Winning global markets : how businesses invest and prosper in the world's high-growth cities
Kotler, Philip; Kotler, Milton - 2014 - Online-Ausg.
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why … Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context …'s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing …
Persistent link: https://www.econbiz.de/10012685918
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Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz - In: Marketing theory 13 (2013) 4, pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
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Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz
Erber, Georg; Mundelius, Marco - In: DIW Wochenbericht 75 (2008) 9, pp. 85-90
-Werbung, insbesondere beim Suchwort-Marketing, bereits zu einer hohen Marktkonzentration gekommen ist. Neben Missbrauchsaufsicht und …
Persistent link: https://www.econbiz.de/10011601786