The Hollywood trilogy, the Disney duo / Eileen R. Meehan -- Movie theaters and money : integration and consolidation in film exhibition / Ben Birkinbine -- How Hollywood workers unite : labor convergence and the creation of SAG-AFTRA / Catherine McKercher and Vincent Mosco -- Mexican film...

This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so...