"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian … book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement." …

"The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of … Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late … 18th to the early 20th century to show how a single beer style became the global favourite through advances in science …

We investigate the impact of beer on mortality during the Industrial Revolution in 18th century England. Due to the … brewing process, beer represented an improvement over available water sources during this period prior to the widespread … of beer scarcity driven by tax increases, weather events, and soil quality, we show that beer scarcity was associated …