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The article is devoted to the development of approaches to intercultural business communication in the context of … globalization. Intercultural business communication is an art that can be used to overcome the intercultural shock and achieve … mutual understanding with a foreign business partner. Intercultural business communication is determined not only by social …
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Intro -- When Being Yourself Isn't Enough -- Anticipate and Adapt to Cultural Differences -- Listen and Watch for Cultural Differences -- Speaking and Writing Across Cultures -- What's in a Name -- Using Humor Appropriately -- Communicate Respect for Other Cultures -- Expanding Horizons --...
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This collection entails works of various authors contributing to the area of business communication in the 20th and 21 … business communication and economic approaches under the conditions of late international postcolonialism and globalization …
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