"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...

"Today, tourism is an important component of development, in terms of economics, knowledge and welfare. The 9th International Conference on Sustainable Tourism aimed to find ways to protect the natural and cultural landscape through the development of solutions which minimise the adverse effects...

"This title offers a dynamic understanding of tourism, usually defined in terms of clearly circumscribed places and temporalities, to grasp its changing spatial patterns. The hybridisation of tourist practices and ordinary practices is explored through a range of international case studies and...