-Creation Tourism Research: Contemporary issues and Challenges, provides an enlightening synthesis of research perspectives on brand co … leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry … impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging …

global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the … absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H … spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service …