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Factors of digitalization of the marketing activitiy of tourist enterprises of Ukraine in the conditions of global digitalization
Barna, Marta; Melnyk, Iryna; Baran, Rostyslav - In: Baltic Journal of Economic Studies 7 (2021) 3, pp. 29-36
Persistent link: https://www.econbiz.de/10012615977
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Significance and comparative analysis of tourist internet platforms booking and Airbnb
Maričić, Srđan; Rajkovic, Irijana; Baricevic, Dino - In: UTMS journal of economics / University of Tourism and … 14 (2023) 2, pp. 199-211
Internet platforms significantly facilitate the travel and stay of users. In Europe and the United States, the most …
Persistent link: https://www.econbiz.de/10014444668
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A welfare analysis of "junk" information and spam filters
Falkinger, Josef - 2008
This paper analyses the equilibrium effects of individual information filters. Information is modelled as advertisements which are distributed across a population of consumers with heterogeneous preferences. An advertisement that provides knowledge about a product with little or no utility for a...
Persistent link: https://www.econbiz.de/10010315500
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Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015
Persistent link: https://www.econbiz.de/10011349537
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Exploitation of the advertainment value potential
Shaqiri, Afrim - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001805108
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Marketing on the web : empirical studies of advertising and promotion effectiveness
Dahlén, Micael - 2001
Persistent link: https://www.econbiz.de/10001582802
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The Effect of the Internet on Advertising Expenditures : An Empirical Analysis Using a Panel of Countries
Zentner, Alejandro - 2014
The Internet can affect advertising expenditures through various channels. Although the traditional news media … and offline advertising complements. The impact of the Internet on advertising expenditures is also uncertain because the … advertising equilibrium prices. This paper quantifies the effect of the increase in Internet use on advertising expenditures for …
Persistent link: https://www.econbiz.de/10014184467
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Digital divide in tourism
Minghetti, Valeria; Buhalis, Dimitrios - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10008651159