Foreword : beyond the cheap degree franchise / Phil Baty -- Beyond the McDonaldization of higher education / Dennis Hayes -- Beyond instrumentalism : why education is living on borrowed time / Gavin Poynter -- Beyond McDonaldization : a conversation / Dennis Hayes and George Ritzer -- Beyond...

Universities globally are under pressure from an expanding range of stakeholders to provide enterprise education and support to students. Enterprise education had become a research domain in itself and an increasingly important aspect of UK universities' curricular. Within the UK, policymakers...

"This book discusses the issues that are facing both large and small corporations and the students who are seeking employment there by questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up"--Provided...