This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the … current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape …Front Cover -- Multi-Channel Marketing, Branding and Retail Design -- Copyright Page -- Contents -- List of …

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This …-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This … unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age …