Showing 1 - 10 of 268
Prior marketing literature has overlooked the role of regulatory regimes in explaining international sales growth of new products. This paper addresses this gap in the context of new pharmaceuticals (15 new molecules in 34 countries) and sheds light on the effect regulatory regimes have on new...
Persistent link: https://www.econbiz.de/10012754985
The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...
Persistent link: https://www.econbiz.de/10012755070
This article examines the global spill-over of foreign product introductions and takeoffs on a focal country's time-to-takeoff, using a novel data set of penetration data for 8 high tech products across 55 countries. It shows how foreign clout, the susceptibility to foreign influences, and...
Persistent link: https://www.econbiz.de/10012749961
The individual impact of CRM systems is strongly related to impact at the organizational level. Fit with the task of the user is key. CRM systems are successful in organizations that reward customer-centric behavior and that have an analytical decision style. Acceptance of a CRM system should be...
Persistent link: https://www.econbiz.de/10014061774
This study empirically investigates the influence of the market-bound (i.e., interaction and network effects) on the firm-bound (i.e., scale and learning effects) self-reinforcing mechanisms, and their combined effect on product and organizational performance. The findings from a sample of 257...
Persistent link: https://www.econbiz.de/10014092456
This paper reviews the progress that has been made over the past decade in understanding the nature of the various multilateral in- ternational comparison methods. Fifteen methods are discussed and subjected to a system of ten tests. In addition, attention is paid to recently developed methods...
Persistent link: https://www.econbiz.de/10014092556
Research on the launch of new products in the international realm is scarce. The present paper is the first to document how launch window (difference in months between the first worldwide launch and the subsequent launch in a specific country) and launch price are interrelated and how regulation...
Persistent link: https://www.econbiz.de/10013114669
Background: This paper contributes to the evidence-base on prices and alcohol use by presenting meta-analytic summaries of price and income elasticities for alcohol beverages. The analysis improves on previous meta-analyses by correcting for outliers and publication bias. Methods: Adjusting for...
Persistent link: https://www.econbiz.de/10009783233
Persistent link: https://www.econbiz.de/10012804384
The high volatility of the world cocoa price makes the millions of cocoa farmers in the developing world highly vulnerable to poverty. A large volatility in the value of an agricultural commodity is linked to the inelasticity of its supply or demand. Therefore, we test the hypothesis that the...
Persistent link: https://www.econbiz.de/10011672901