Back, Camila; Morana, Stefan; Spann, Martin - 2021
the impact of anthropomorphized robo-advisors on investment decisions, with a focus on their ability to mitigate investors … requests for the robo-advisor’s investment advice and perceptions of its socialness. These findings resonate with cognitive … dissonance theory, which predicts that assigning responsibility to the advisor helps investors resolve a sense of discomfort that …