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Global perspectives on health communication in the age of social media
Sekalala, Seif (ed.); Niezgoda, Brandon C. (ed.) - 2018
"This book presents research findings related to the dynamics of discussions, narratives, discourses, controversies, and news about illness, and pain & suffering as witnessed in a variety of patient populations--i.e. via age, race, specific disease etc. It also focuses on the experiences of...
Persistent link: https://www.econbiz.de/10012393073
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Social media marketing gains importance after Covid-19
Mason, Andrew; Narcum, John; Mason, Kevin - In: Cogent business & management 8 (2021) 1, pp. 1-17
This exploratory research examines how the COVID-19 pandemic led to increases in consumers’ social media marketing behaviors in the United States (U.S.). Previous research on the impact of a pandemic has focused on behavior for preventive health, however, little attention has been given to the...
Persistent link: https://www.econbiz.de/10012669012
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Combating COVID-19 with digital marketing : strategies for the marketer
Chopra, Meenu; Saini, Neha - In: Globalization, deglobalization, and new paradigms in …, (pp. 213-231). 2021
Persistent link: https://www.econbiz.de/10012668172
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Coronavirus disease 2019
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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Development of e-commerce-based online web application for COVID-19 pandemic
Khan, Mohammad Monirujjaman; Shams-E-Mofiz, Mahizebin; … - In: Inventi impact: retailing & consumer services (2021) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10012601974
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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih (ed.); Darıcı, Burak (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012618053
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19
In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social …
Persistent link: https://www.econbiz.de/10012626407
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The shifting of business activities during the COVID-19 pandemic : does social media marketing matter?
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 283-292
Persistent link: https://www.econbiz.de/10012672024
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Nowe media i technologie w komunikacji marketingowej : wyzwania w dobie pandemii COVID-19
Bajdak, Andrzej; Spyra, Zbigniew - 2022
Persistent link: https://www.econbiz.de/10013346578
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One earth, one humanity versus the virus : examining the global COVID-19 social partnership communication networks on social media
Liu, Wenlin; Yang, Aimei; Shin, Jieun; Li, Yiqi; Sun, Jingyi - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 587-610
Persistent link: https://www.econbiz.de/10014229040