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In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.Learning Objective: To illustrate the challenges firms face as the geopolitical and economic environment in which they operate changes,...
Persistent link: https://www.econbiz.de/10013107861
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.Learning Objective: To illustrate the challenges firms face as the geopolitical & economic environment in which they...
Persistent link: https://www.econbiz.de/10013107862
Despite the many advantages offered by technology clusters, firms located in them face the risk of losing valuable knowledge to nearby competitors. In this study, we argue that multi-location firms strategically organize their Ramp;D activities to appropriate the value of innovations generated...
Persistent link: https://www.econbiz.de/10012707826