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In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.Learning Objective: To illustrate the challenges firms face as the geopolitical and economic environment in which they operate changes,...
Persistent link: https://www.econbiz.de/10013107861
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.Learning Objective: To illustrate the challenges firms face as the geopolitical & economic environment in which they...
Persistent link: https://www.econbiz.de/10013107862
In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion strategy as a means to guarantee the company's continued success. The company, which began with a few plants in Portugal in the 1990s, now had 60 plants across five continents and was a...
Persistent link: https://www.econbiz.de/10014171796