This collaboratively multi-authored essay presents diverse tales of organizing and communicative practices in our global context. Authors from India, Nepal, Aotearoa New Zealand, Australia, Brazil, the United States, and Nigeria present individual contributions that coalesce around three clear...

Marketing is a much-misunderstood discipline within the business world as well as amongst consumers and society. This is hardly surprising considering that marketing can appear in so many different guises. King (1985) refers to four such misinterpretations:• Thrust marketing- with its emphasis...