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Die Zukunft: die Kunden betreiben offensives Marketing

Meyer, Anton - In: Alles Marketing oder was? : Wie Marketing zentrale …, (pp. 8-28). 2000

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The future of virtual worlds in e-commerce

Burns, William G. - In: Virtual worlds and e-commerce : technologies and …, (pp. 290-308). 2011

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Ökonomische Ordnungen im infografischen Raum : Clans, Märkte und Hierarchien in virtuellen Umgebungen

Preiß, Karina - 2006 - 1. Aufl.

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Virtual worlds : a first-hand account of market and society on the cyberian frontier

Castronova, Edward - 2001

exists entirely on 40 computers in San Diego. Unlike many internet ventures, virtual worlds are making money - with annual … internet innovations, virtual worlds may soon become the primary venue for all online activity. …

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On virtual economies

Castronova, Edward - 2002

Several million people currently have accounts in massively multi-player online games, places in cyberspace that are effectively large-scale shared virtual reality environments. The population of these virtual worlds has grown rapidly since their inception in 1996; significantly, each world also...

Persistent link: https://www.econbiz.de/10011410451