tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for …"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that … techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with …

Introduction -- Preface -- Part 1: Farm and rural tourism -- Part 2: Food, wine and tourism.- Part 3: New avenues of …This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism … provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and …