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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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Consumer culture theory
Cross, Samantha N. N. (ed.); Ruvalcaba, Cecilia (ed.);  … - Consumer Culture Theory Conference <12., 2017, Anaheim, … - 2018 - First edition
Persistent link: https://www.econbiz.de/10011823381
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The design and management of ambience : implications for hotel architecture and service
Heide, Morten; Lærdal, Kirsti; Grønhaug, Kjell - In: Tourism management : research, policies, practice 28 (2007) 5, pp. 1315-1325
Persistent link: https://www.econbiz.de/10003501142
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The impact of consumption situations and culture differences on decision making in food prosumption
Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012232090