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Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.; Cawley, John H.; Eisenberg, Matthew; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10009717705
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de/10009730820
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Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara; Avery, Rosemary J.; Eisenberg, Matthew - In: Journal of public policy & marketing 41 (2022) 1, pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : The Case of Over-the-Counter Weight Loss Products
Cawley, John - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10013085070
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : the Case of Over-the-Counter Weight Loss Products
Cawley, John - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de/10013085499
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The regulation of advertising by the Federal Trade Commission : capital market effects
Mathios, Alan D. - 1989
Persistent link: https://www.econbiz.de/10001122979