//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbekampagne"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbeerfolg durch Praxis und W...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbekampagne
Aufsatzsammlung
2
Markenwert
2
Wertanalyse
2
Berühmte Persönlichkeit
1
Celebrity endorsement
1
Celebrity-Werbung
1
Influencer
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marketingstrategie
1
Meinungsführer
1
Unternehmen
1
Werbeforschung
1
Werbestrategie
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Language
All
German
1
Author
All
Oloko, Shamsey
1
Schimansky, Alexander
1
Institution
All
Frankfurter Allgemeine Buch
1
Published in...
All
Read more
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Macht der Meinungsführer : von Celebrities bis zu Influencern
Schimansky, Alexander
(
ed.
);
Oloko, Shamsey
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10011658726
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->