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The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012
Persistent link: https://www.econbiz.de/10009748091
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Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice
Okazaki, Shintaro - 2011
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June...
Persistent link: https://www.econbiz.de/10014015382
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Breaking new ground in theory and practice
Okazaki, Shintaro (ed.) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10012878611