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Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian - In: Journal of advertising research 54 (2014) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie; Fulgoni, Gian; Vollman, Andrea - In: Journal of advertising research 53 (2013) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10009778464