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~subject:"Werbepsychologie"
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Werbepsychologie
Sponsoring
36
Sponsorship
36
Consumer behaviour
23
Konsumentenverhalten
23
Sport
20
Sportmarketing
19
Sports
19
Sports marketing
19
Brand image
16
Markenimage
16
Marketing management
11
Marketingmanagement
11
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Marketing
8
Professional sports
8
Profisport
8
Relationship marketing
8
Sport event
7
Sportveranstaltung
7
Advertising effects
6
Australia
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Werbewirkung
6
Australien
5
Brand
5
Markenartikel
5
USA
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United States
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Brand equity
4
Children
4
Football
4
Fußball
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Großbritannien
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Kinder
4
Psychology of advertising
4
Sport organization
4
Sportorganisation
4
United Kingdom
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English
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Cornwell, T. Bettina
4
McAlister, Anna R.
2
Alexandris, Kostas
1
Kahle, Lynn R.
1
Minton, Elizabeth A.
1
Tsiotsou, Rodoula H.
1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.
;
Cornwell, T. Bettina
;
Kahle, Lynn R.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
Saved in:
2
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
3
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
Saved in:
4
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
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