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Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201