Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to implement informational...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbepsychologie
Printwerbung
660
Print advertising
656
Werbewirkung
227
Advertising effects
218
Werbung
206
Advertising
190
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
USA
107
Zeitung
107
Newspaper
104
United States
101
Emotionale Werbung
93
Presseverlag
84
Press publisher
83
Theorie
80
Theory
80
Zeitschrift
74
Emotional branding
73
Internet marketing
66
Online-Marketing
66
Magazine
47
Brand management
41
Markenführung
41
Marketing
38
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
31
Bibliometrie
31
Großbritannien
31
Preismanagement
31
Pricing strategy
31
Schätzung
30
United Kingdom
30
Estimation
29
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
22
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
8
Thesis
7
Aufsatz im Buch
6
Book section
6
Graue Literatur
6
Non-commercial literature
6
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
25
German
13
Danish
1
French
1
Author
All
Heath, Robert
3
Carlson, Les
2
Hopkins, Christopher D.
2
Kyrousi, Antigone G.
2
McQuarrie, Edward F.
2
Panigyrakis, George G.
2
Shanahan, Kevin J.
2
Andresen, Thomas B.
1
Apaolaza, Venessa
1
Barrutia, José M.
1
Bauer, Hans H.
1
Baxter, Stacey M.
1
Bose, Mousumi
1
Bruns, Daniel
1
Chowdhury, Rafi M. M. I.
1
Christ, Malte
1
Crijns, Rogier
1
D'Souza, Clare M.
1
Danbury, Annie
1
Delbaere, Marjorie
1
Donnevert, Tobias
1
Drengner, Jan
1
Echebarria, Carmen
1
Exler, Stephanie
1
Fischer, Alexander
1
Fuchs, Rainer
1
Gabrielsen, Gorm
1
Gardner, Meryl P.
1
Golla, Benedikt Maximilian Johannes
1
Hahn, Hans Peter
1
Hannich, Frank M.
1
Hartmann, Patrick
1
Hill, Dan
1
Hobusch, Sonja
1
Hochhalter, Gordon
1
Hofmann, Rupert
1
Ilicic, Jasmina
1
Imschloß, Monika
1
Janiszewski, Chris A.
1
Jeck-Schlottmann, Gabi
1
more ...
less ...
Institution
All
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Universität Mannheim
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Europäische Hochschulschriften / 5
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing theory and practice
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Psychology & marketing
1
Rapport / Institut for Teoretisk Statistik, Handelshøjskolen i København
1
Reihe: Marketing : MAR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Revue Gestion 2000 : management & prospective
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
2
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
3
Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
Saved in:
4
Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes
-
2017
Persistent link: https://www.econbiz.de/10011875896
Saved in:
5
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Rüeger, Brian
(
ed.
);
Hannich, Frank M.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011841886
Saved in:
6
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
7
Aktivierung von Normen durch Werbeappelle : Möglichkeiten der Aufwertung von Fast-Moving-Consumergoods durch die Kommunikation sozialer Zusatznutzen
Satzinger, Michaela
-
2001
Persistent link: https://www.econbiz.de/10001616300
Saved in:
8
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
9
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
10
Der Einfluss von Mixed Emotions auf die Werbewirkung : eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
