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~subject:"Werbepsychologie"
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Alcohol advertising : what doe...
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Werbepsychologie
Werbung
13,797
Advertising
11,267
Werbewirkung
7,929
Advertising effects
7,703
Consumer behaviour
4,714
Konsumentenverhalten
4,616
Online-Marketing
2,662
Internet marketing
2,655
Alkoholkonsum
2,327
Alcohol consumption
2,257
USA
1,823
Theorie
1,803
Theory
1,758
United States
1,637
Brand management
1,433
Markenführung
1,413
advertising
1,402
Deutschland
1,398
Marketing
1,138
Markenimage
1,058
Brand image
1,051
Germany
919
Marketingmanagement
902
Marketing management
886
Social Web
870
Social web
868
Markenartikel
733
Brand
655
Psychology of advertising
526
Alkoholpolitik
522
Alcohol policy
518
Pricing strategy
506
Preismanagement
505
Emotion
497
Schätzung
497
Zielgruppe
493
Target group
476
Estimation
474
Großbritannien
465
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41
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English
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German
123
French
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Polish
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3
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Esch, Franz-Rudolf
11
Gierl, Heribert
8
Zinman, Jonathan
8
Karlan, Dean
7
Alan, Sule
6
Mullainathan, Sendhil
6
Pelsmacker, Patrick de
6
Fennis, Bob Michaël
5
Kroeber-Riel, Werner
5
Praxmarer-Carus, Sandra
5
Stroebe, Wolfgang
5
Cemalcılar, Mehmet
4
Chang, Chingching
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Häusel, Hans-Georg
4
Kardes, Frank R.
4
Langner, Tobias
4
Nannicini, Tommaso
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Yoon, Sukki
4
Allen, Chris T.
3
Chattopadhyay, Amitava
3
Cornwell, T. Bettina
3
Eisend, Martin
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Kyrousi, Antigone G.
3
Morton, Cynthia R.
3
Moser, Klaus
3
Nelson, Michelle R.
3
Noel, Hayden
3
Panigyrakis, George G.
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Tellis, Gerard J.
3
Wu, Linwan
3
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Springer Fachmedien Wiesbaden
5
National Bureau of Economic Research
3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Chambre de commerce et d'industrie de Paris
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Shaker Verlag
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
17
Journal of advertising research
17
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Marketing : ZFP ; journal of research and management
7
Selling modernity : advertising in twentieth-century Germany
7
Europäische Hochschulschriften / 5
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Research
4
The Sage handbook of advertising
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Health marketing quarterly
3
International journal of hospitality management
3
Journal of global marketing
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Kohlhammer-Edition Marketing
3
Konsum und Verhalten
3
Marketing and consumer psychology series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BREAD working paper
2
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Source
All
ECONIS (ZBW)
541
USB Cologne (EcoSocSci)
22
EconStor
1
OLC EcoSci
1
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date (oldest first)
1
Responsibility and brand
advertising
in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
2
Strawberry fields
Lebedoka, Anna
;
Vitena, Liene
-
2003
Persistent link: https://www.econbiz.de/10002003084
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
5
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
6
Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
Saved in:
7
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
8
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
9
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
10
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
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