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Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two

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Congruity effects and moderating influences in nutrient-claimed food advertising

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Übergewicht in Mexiko aus sozialökonomischer Perspektive : Präferenzen erkennen und Restriktionen verändern

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Im September 2013 kündigte die mexikanische Regierung ein starkes und gemeinsames Vorgehen gegen Übergewicht und Diabetes an und rief dabei ein umfassendes Massnahmenpaket aus. Ein weltweites Echo erhielt die geplante Einführung der "Fettsteuer" auf sehr kalorienhaltiges Essen und refrescos -...

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Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit

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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors

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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers

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Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index

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The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location

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Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study

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